Hey Reader,

I've never pitched a podcast host in my life.

This week, one with 10 million video views booked me.

Jeremy Bennett interviews LinkedIn's top business leaders. Featured in Forbes. The guy doesn't book random people (and I mean that in the nicest way possible).

I didn't email him. Didn't do the whole "hey I'd love to be on your show" song and dance.

He'd been reading my posts. For weeks. And then one day, my inbox pinged.

Pay attention to that.

Because here's what happened in reverse:

I posted on LinkedIn with a clear point of view.

Not for Jeremy. But Jeremy's a speaker (my audience).

I wrote about what I believe and how I think. Over and over. The same way I tell all of you to do it.

Someone noticed. Someone with reach.

And that turned into a podcast episode called "how to get booked to paid keynote and workshop gigs." It's the summary of the full system I teach people in my cohort in two weeks (waitlist here). ​

Now here's why this matters for you:

Podcasts don't stay on podcasts.

An event planner listens to an episode. She hears you speak for 30 minutes, unscripted, being yourself. She thinks "that's who I want on my stage." She books you. For money.

That's happened to me. More than once. And it started with a LinkedIn post.

There was no "cold outreach" or begging.

So if you're sitting there wondering "but how do I get on podcasts in the first place," here's what I told Jeremy:

/1 Your content is doing the job before you know it. Every post is a live demo of how you think. Jeremy didn't google "speaker branding strategist." He read my stuff and decided I was worth his audience's time. If your content doesn't show your perspective AND your personality, nobody's reaching out. They're scrolling past you and booking someone who does.

/2 One problem. One audience. That's it. Speakers who say "I talk about leadership, innovation, and change management" sound like a fortune cookie wrote their bio. When an event planner needs someone for a specific topic, they're not scrolling through generalists. They're googling the one name that keeps showing up.

/3 The podcast becomes the proof that gets you paid gigs. One episode sits on the internet forever. It's you, unscripted, being yourself for 30 minutes or so. No slide deck can do that. No website bio comes close. A podcast episode is the closest thing to "try before you buy" for event planners.

Content → podcast invitations → paid gigs. That's the chain. And every link feeds the next one.

​The full episode is here (and it's only 13 minutes).​

And if you're posting and the gigs still aren't coming... we should talk about what's off. Because it's usually something specific. And fixable.

Power to you,

Magali