Hey Reader, I keep making my cohort cheaper for you and more expensive for me. I woke up and chose to be kinder. I want to make it even easier to get started inside Content to Gigs. So I’ve made the decision to make it €225 today. Followed by 3 more weekly instalments during your stay. In case your Christmas gifts weren't good enough and Valentine's didn't deliver either, here's my gift to you. I'm also adding a 1:1 30-min call with me, which I normally charge €290 for. So we can map out your...
about 1 month ago • 1 min read
Hey Reader, I got my first copywriting job at 18. Out of 300 candidates. Six months later, they fired me. Told me the best I could hope for was writing a children's novel. I believed them. So I walked into finance. Banking. Admin. Soul-crushing work that had nothing to do with who I was. I spent years feeling trapped in jobs that made me smaller because one person told me I wasn't good enough at the one thing I was born to do. You know that feeling, don't you? Every job switch after that came...
about 1 month ago • 1 min read
"I'd love to, but I'm already working with someone." That was a reply to my Content to Gigs launch email. Me: Who? Them: -a name you'd recognize- Me: How's it going? Them: "I'm getting paid to speak but need more predictable pipeline and better pay." Me: So it's not going that great, then. If I got a penny for every time someone told me they're "already working with someone" while describing the exact problem that someone was supposed to fix, I'd have a lot of pennies. And a very awkward...
about 2 months ago • 1 min read
Hey Reader, It took me 12 years to post daily on LinkedIn. 1 month to turn posts into clients and gigs. 0 seconds to realize I'd been lying to myself. For over a decade, I had every excuse ready. But the only thing standing between me and paid gigs was me, repeating the same stories on a loop until they felt like facts. Don't be like me. Except for the part where I finally fixed it. Because I did build From content to Gigs, which is now finally open. 4 weeks. Live cohort. For consultants and...
about 2 months ago • 1 min read
Hey Reader, I've never pitched a podcast host in my life. This week, one with 10 million video views booked me. Jeremy Bennett interviews LinkedIn's top business leaders. Featured in Forbes. The guy doesn't book random people (and I mean that in the nicest way possible). I didn't email him. Didn't do the whole "hey I'd love to be on your show" song and dance. He'd been reading my posts. For weeks. And then one day, my inbox pinged. Pay attention to that. Because here's what happened in...
about 2 months ago • 2 min read
Hey Reader, As an autistic + ADHD person, I sometimes question my social skills. Then I get a DM disguising a sales funnel as a Valentine's date. And suddenly I feel great about myself. I'll let the screenshot speak for itself. But whatever you do, don't click it. It might be contagious. The Money Date. On Valentine's Day. My partner is going to LOVE this. But let me tell you why this matters beyond the comedy. This DM is a masterclass in what not to do when you're trying to get clients...
about 2 months ago • 1 min read
Hey Reader, Six years ago, I stood backstage at TEDx Antwerp, Googling "how to not throw up before a speech." I wasn't ready. My slides were mediocre. My delivery was shaky. I had no speaker reel, no one-sheet, no agent. But I was there. And over the next few years, I kept being there. United Nations. Deloitte. Stages I had no business standing on. awkward turtle alert I didn't get booked because I was a good speaker. I got booked in spite of it. What I had instead of skill: a LinkedIn...
2 months ago • 1 min read
Hey Reader, I was eight, lying on my stomach, writing my Christmas list in green marker. Page one: a pony.Page two: a castle.Page three: roller skates, a trampoline, and "maybe a little brother but only if he's nice." I sealed it with a sticker and total confidence. This year, my wishlist fit on a Post-it: Clients who pay A LinkedIn that doesn't make me cringe. Maybe one podcast where they pronounce my name right. Santa overdelivered. Just kidding. I did. And I used a system that took my...
3 months ago • 1 min read
Hey Reader. I've been meaning to tell you this story. It starts in July. On my bedroom floor. Laptop open. LinkedIn staring back at me. Cursor blinking. I'd just walked away from a startup I paused my entire business for. My bank account had maybe a month left in it. My confidence had less. It was the kind of moment that makes people disappear. Go quiet. Rebuild in private. I almost did that. Almost. Instead, I walked straight into the mess and showed up anyway. I didn’t have a plan or a...
4 months ago • 1 min read
