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I learned more from cheddar than from coaches

Hey Reader, Yesterday I caught myself doing it again. Fridge open. Cold air in my face. Staring at cheese like it holds the meaning of life. Zero decisions made. Five stupid seconds of paralysis. And it hit me: This is how most people run their business. Freeze. Think. Overthink. Wait for the “right moment.” (Spoiler: there isn’t one) It snapped me out of it because of this: Bad choices are recoverable. Hesitation? Not so much. Because the only reason I gained 10K followers and $120K in three...

5 days ago • 1 min read
How I turned my LinkedIn into a booking engine in 3 months

Hey Reader, Last summer, I sat in my home office staring at a Slack thread I'd never open again. The startup I'd helped build? Gone. The €20K in unpaid client fees? Still waiting. My co-founder relationship? Toxic enough to walk away from. I didn't have a backup plan. I didn't have savings. I had LinkedIn and an internet connection. Here's what most people do when their business falls apart: they panic-launch. New website New branding A frantic email to every speaker bureau that's ever...

9 days ago • 1 min read