Hey Reader,

Last summer, I sat in my home office staring at a Slack thread I'd never open again.

The startup I'd helped build? Gone.

The €20K in unpaid client fees? Still waiting.

My co-founder relationship? Toxic enough to walk away from.

I didn't have a backup plan.

I didn't have savings.

I had LinkedIn and an internet connection.

Here's what most people do when their business falls apart: they panic-launch.

• New website
• New branding
• A frantic email to every speaker bureau that's ever ghosted them.

I did something different.

I started posting. Unhinged, messy, labrador-level eager.

Within three months:

• 10,000 new followers
• 10 weekly inbound leads
• €150K booked through content alone.

People say it looked fast. It didn't feel fast. It felt like rebuilding myself, post by post.

And that's the thing nobody tells you about personal branding.

What actually worked wasn't looking professional. It was being impossible to misunderstand.

Your profile does that. Your content carries it.

Everything else = busywork.

This Black Friday, I put everything I used to rebuild into one guide.

The exact playbook I followed when everything collapsed, and still use today.

​Get your copy here!​
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Let’s get you booked, properly.

Magali