How I rebuilt my business in 3 months using only LinkedIn
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Hey Reader, Last summer, I sat in my home office staring at a Slack thread I'd never open again. The startup I'd helped build? Gone. The €20K in unpaid client fees? Still waiting. My co-founder relationship? Toxic enough to walk away from. I didn't have a backup plan. I didn't have savings. I had LinkedIn and an internet connection. Here's what most people do when their business falls apart: they panic-launch.
I did something different. I started posting. Unhinged, messy, labrador-level eager. Within three months:
People say it looked fast. It didn't feel fast. It felt like rebuilding myself, post by post. And that's the thing nobody tells you about personal branding. What actually worked wasn't looking professional. It was being impossible to misunderstand. Your profile does that. Your content carries it. Everything else = busywork. This Black Friday, I put everything I used to rebuild into one guide. The exact playbook I followed when everything collapsed, and still use today. Get your copy here! Magali |
Magali De Reu
All things content for Keynote Speakers
Hey Reader, Six years ago, I stood backstage at TEDx Antwerp, Googling "how to not throw up before a speech." I wasn't ready. My slides were mediocre. My delivery was shaky. I had no speaker reel, no one-sheet, no agent. But I was there. And over the next few years, I kept being there. United Nations. Deloitte. Stages I had no business standing on. awkward turtle alert I didn't get booked because I was a good speaker. I got booked in spite of it. What I had instead of skill: a LinkedIn...
Hey Reader, I was eight, lying on my stomach, writing my Christmas list in green marker. Page one: a pony.Page two: a castle.Page three: roller skates, a trampoline, and "maybe a little brother but only if he's nice." I sealed it with a sticker and total confidence. This year, my wishlist fit on a Post-it: Clients who pay A LinkedIn that doesn't make me cringe. Maybe one podcast where they pronounce my name right. Santa overdelivered. Just kidding. I did. And I used a system that took my...
Hey Reader. I've been meaning to tell you this story. It starts in July. On my bedroom floor. Laptop open. LinkedIn staring back at me. Cursor blinking. I'd just walked away from a startup I paused my entire business for. My bank account had maybe a month left in it. My confidence had less. It was the kind of moment that makes people disappear. Go quiet. Rebuild in private. I almost did that. Almost. Instead, I walked straight into the mess and showed up anyway. I didn’t have a plan or a...